Todd & Lucian have embarked on a new way of business by helping the environment. As you may know this has been the trend the past few years. The big difference between Berger & Föhr and other companies is they take the extra step in initiating this generosity in their business model. Even though their product doesn't directly end with instant results, as some companies have built their infrastructure on donations for example Toms, they are none the less generous in their efforts. The point we are getting at, is not only are they a talented and progressive company, but they also give a shit. Which we find to be very noble and admirable.
We have been conscious of their work from sometime now, and we have featured it on the old version of the lustnation.com. Due to the full redesign we removed all posts and wanted to start fresh, but we couldn't leave Berger & Föhr behind. We have always been attracted to their bold, simple and elegant approach.
Most of their work shares similarities in carrying strong, thick and sharp modern aesthetics. We love the consistency! When you see the work you know it's Berger & Föhr and it is easily identifiable. Not sure if they would agree, but time after time we've felt that their branding and identity is some of their strongest work, without leaving out the beauty in their abstract yet technical prints. It would be nice to interview this intriguing duo to learn a bit more about their inspiration, business and overall drive for the work and business decisions they have made over the years.
Their work shares similarities in carrying a strong, thick and sharp modern aesthetics.